BETTER SEX OR YOUR MONEY BACK
Founding Allies and good friends Days Beer are exactly the sort of client COUNTER-OFFENSIVE loves working with.
They’re a small, zero-alcohol challenger brand with an appetite for fun, scrappy and disruptive work with little (or no) budget.
No one asked for their money back so guess it worked 🍆🍑🤷♂️
Our Valentines Day Better Sex or Your Money Back campaign got the attention of the press with a fraction of the budget of some of the big players competing for noise on V-day.
Fab work Em 🫶
WARNING LABLES
Days is proudly 0.0%. But some people take issue with the concept of alcohol free beer.
Here are some of our favourite comments left on their Facebook page.
In response to the comments we decided to warn the trolls of the benefits of 0.0% lager, a bit like the warning signs you see on cigarettes.
The limited edition run of bottles sold out immediately (with a production budget of £0)